Privacy Policy

This Data Protection Declaration gives you an overview of how Zalando processes your data to organise and conduct the Accelerator Programme together with ADAN, to provide this website, our contents, our services and other associated services.

If you have a question regarding this Privacy Notice or data protection at Zalando you can reach out to our Privacy Team by sending an email to datenschutz@zalando.de. Please also send an email to our Privacy Team if you would like to request data access or data deletion, or in order to exercise other data protection rights provided in Art. 15-22 GDPR, including withdrawal of consent to marketing, opt out from newsletter etc. For more information see the sections Which data protection rights do I have? and Contact.

How you can read these Data Protection Declarations: We offer you various options for reading these Data Protection Declarations. Firstly, you can find very basic information in this section. Then we have sorted this Data Protection Declaration into topics relevant for you and divided it accordingly into individual chapters.

We have prefixed each chapter with a short overview. This overview briefly summarises the content of the chapter. If you just want a quick high-level overview of all data processing, it is advisable to read the overviews. If you want to familiarise yourself with the details, you can read the complete contents of the chapter below the relevant overview.

We have avoided cross-references wherever possible. That way you get all information coherently explained, regardless of which chapter you are currently reading. If you read this Data Protection Declaration from start to finish, you may find that parts of the text are repeated.

What you will learn in this Data Protection Declaration:

  • Which data Zalando stores.
  • What we do with this data and what it is needed for.
  • Which data protection rights and options you have.

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1. Which data does Zalando process?

The Black-owned Brands Accelerator is a six-month accelerator programme designed by Zalando in partnership with ADAN that aims to upskills five small Black-owned fashion brands with the knowledge they need to expand their businesses onto big e-commerce platforms such as Zalando. The accelerator programme includes six upskilling modulesthat take place in a remote set-up and one in-person event (“Pitch Day”), taking place in Berlin at the end of the programme (February 2025). To participate in the accelerator programme brands need to fill out the application form linked on the website. Applications will undergo a selection process held by a selection panel of industry experts. The five brands that will be selected will be contacted at the email address they shared in the application form and will receive the calendar of the upskilling modules. Regular communication related to the admin of the programme (e.g. invites to the upskilling modules, possible changes in the schedule, reminders, feedback collection) will happen via email. Participation in the accelerator programme requires a commitment to a six-month digital programme with on average 2-5 hours online learning per month and one in-person pitch event in Berlin, at the end of the programme.

Much of the data we process during the time of the accelerator programme is provided by you yourself when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive technical device and access data which is automatically collected when you interact with our services. This may, for example, be information on which device you are using.

When we refer to “your data”, we are referring to personal data in the sense of Art. 4 (1) GDPR. The following generally applies: If we request that you share particular personal information with us, you may of course refuse to do this. You can decide which information you share with us. We may, however, be unable to provide you with the desired services (at least not optimally). For example, you cannot expect to be compared regarding your motivation to participate without sharing Motivation to join the Black-owned Brands Accelerator. If particular information is required in connection with the process (mandatory information), we will inform you by marking it accordingly.

1.1 Registration data

On our website, we offer users the opportunity to register for participation in the accelerator programme via a Google Survey. For this purpose, Zalando receives and stores the following data provided by the participants (which are mandatory for participation):

  • First name, last name, preferred name and pronouns (if in use);
  • Self-identification about if the brands identifies as Black-owned (At least 50% of owners identify as Black);
  • Position of the person applying, i.e. if the person applying is the owner of the brand;
  • Email address;
  • Mobile number;
  • Name of the brand;
  • Brand bio;
  • Link to the brands’ website and Instagram profile and other social media profiles if they exist;
  • Year the brand was founded;
  • VAT number of the business;
  • Number of people employed at the business,;
  • Yearly turnover of the business;
  • Product category the brand sells;
  • Core markets of the business;
  • List of links the brand’s assortment is currently sold at;
  • Target of the brand;
  • Motivation to join the Black-owned Brands Accelerator;
  • Presentation deck of the brand in pdf format;
  • Acceptance of Terms & Conditions
  • Acceptance of Zalando’s Code of Conduct.

Whenever our website is accessed, our system automatically collects data and information from the computer system of accessing computers. The following data is collected during the use of the website:

  • user’s email address;
  • information about the type of browser and browser version;
  • user’s operational system;
  • installed plug-ins;
  • screen resolution;
  • user’s internet service provider;
  • user’s IP address;
  • date and time;
  • language;
  • session duration and interactions with the page;
  • websites from which the user's system accesses our website;
  • websites that are accessed by the user's system via our website.

The data are stored in the log files of ADAN Impact’s Webflow. A storage of these data in combination with other personal data of the user does not take place in Zalando.

1.2 Contact details

If you contact us, for example per email at bob-accelerator@zalando.de, we collect your data as explained in 1.1. Depending on how you contact us (e.g. by phone or by email), your contact details may include your name, postal addresses, telephone numbers, fax numbers, email addresses, detail on your social network profiles (for example we receive your Facebook ID if you contact us via Facebook), user names and similar contact details.

1.3 Messages, conversation content

If you communicate with us or other users regarding products (e.g. product evaluations) and other topics by phone, post, social media, contact forms or any other medium, we collect the content of your messages.

We may forward your messages to the office responsible for your concerns, perhaps and only as far as necessary to partners and providers involved in the process described under 1.1. If your messages are forwarded to another company (e.g. if you provide us with feedback on the manufacturer of a product), you of course have the option to tell us that the data should only be used by Zalando. If so, we will not forward your information to the responsible office, or will only do so without your personal information, provided that your concerns can be processed in this way.

If you transmit messages to us for other users via functions provided for this purpose (e.g. product evaluations), we may publish these within the scope of our services.

On our website we also use social network services such as Facebook, Instagram and Twitter to communicate with customers and users. We use these popular platforms to offer you further contact and information options beyond our in-house communication channels. Please bear in mind, however, that we do not have any influence on the terms of use for social networks and the services they offer, and only limited influence on their data processing. We therefore ask you to carefully check which personal data you share with us via social networks. We cannot influence the behaviour of social media operators, other users or third parties who may work with the operators of the social networks or also use these services.

1.4 Device and access data

When using online and mobile services, it is inevitable that technical data will be generated and processed in order to provide the features and content offered and to display them on your device. We refer to this data as "Device and Access Data". Device and Access Data are created whenever online and mobile services are used. It does not matter who the provider is. Device and Access Data are therefore created, for example, when using:

  • Websites
  • Apps
  • Social media fan pages
  • Email newsletters (i.e. if your newsletter interaction is recorded)
  • Location-based services

Zalando collects device and access data for online and mobile services offered by Zalando itself.

Device and access data includes the following categories:

  • General device information, such as information on the device type, operating system version, configuration settings (e.g. language settings, systemauthorisations), information on internet connection (e.g. name of the mobile data network, connection speed) and on the app used (e.g. name and version of the app).
  • General device information, such as information on the device type, operating system version, configuration settings (e.g. language settings, systemauthorisations), information on internet connection (e.g. name of the mobile data network, connection speed) and on the app used (e.g. name and version of the app).
  • Identification data (IDs), such as session IDs, cookie IDs, unambiguous device ID numbers (e.g. Google advertising ID, Apple Ad ID), third party account IDs (if you use social plug-ins or social logins or pay by PayPal) and other common internet technologies, to facilitate recognition of your web browser, your device or a particular app installation.
  • Access data automatically transmitted by apps and web browsers whenever you access web servers and databases (within the framework of so-called HTTP requests). This is standardised information on the required content (such as the name and file type of a retrieved file) as well as further information on server access (such as amount of data transferred and error codes), on your device (e.g. device type, operating system, software versions, device identifications, IP address, the site previously visited and the time of access).

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2. What does Zalando use my data for?

Zalando processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Data Protection Declaration or shared when we collect the data.

In this chapter, we also inform you of the legal basis on which we process data for the individual purposes. Depending on the legal basis for our processing of your data, you may have additional data protection rights alongside your permanent rights such as the right to information. For example, in individual cases you have the right to object to the processing of your data. You can find further information under “Which data protection rights do I have?”

2.1 Organisation and conducting of the accelerator program

In order to conduct the accelerator programme in accordance with its Terms and Conditions, Zalando as a data controller processes the personal data of the programme, which are necessary for the registration, provision and communication around the accelerator programme, including the organisation of upskilling sessions. For more information on which personal data is processed please see the section “Registration data”.

Legal basis:

The legal basis for the processing of your data for participation in the accelerator programme is Art. 6 (1) a GDPR (consent).

2.2 On the basis of your consent

If you have given us your consent for the processing of personal data, your consent is the primary basis of our data processing. Which of your data we process on the basis of your consent depends on the purpose of your consent. Typical purposes include:

  • Transmission of your data to the members of the Selection Panel in charge of the selection process;
  • Communication via email that your brands has been selected;
  • Google Calendar invites to the upskilling modules;
  • Regular reminders via email about the upcoming upskilling module;
  • Feedback requests from Zalando on the content of the modules;.
  • The transmission of your data to third parties or to a country outside the European Union.

Notices of withdrawal

You can withdraw consent at any time with effect for the future, e.g. by email, letter or fax. You can find further instructions under “Which data protection rights do I have?”

2.3 Other purposes

If data protection law allows it, we can use your data for new purposes such as carrying out data analyses and developing our services and content without your consent. It is a prerequisite for this that these new purposes which the data is to be used for were not fixed or foreseeable when the relevant data was collected and the new purposes are compatible with the purposes for which the relevant data was originally collected. For example, new developments in the legal or technical sphere and new business models and services may lead to new processing purposes.

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3. Info on websites

We use your data to provide access to the Zalando websites. Along with the device and access data collected whenever you use these services, the type of data processed as well as the processing purposes depend especially on how you use the functions and services provided via our services. We also use the data collected when you use our services to find out how our online offering is used. We use this information to improve our services.

3.1 Providers

You can find the responsible service provider in the imprint of the relevant website.

3.2 Which data is collected?

We generally collect all the data which you directly share with us via our services.

Device and access data

Whenever you access our services and databases, we collect device and access data and record it in so-called server log files. The IP address it contains is anonymised shortly after the end of the relevant session, as soon as storage is no longer required to maintain the functionality of the relevant website.

If it is available and activated on your device, we also collect a device-specific ID number (e.g. a so-called “promo ID” if you are using an Android device or an “ad ID” if you are using an Apple device). This device ID is issued by the manufacturer of your operating system and can be read by websites and apps and used to present content on the basis of your usage habits. If you do not want this, you can deactivate it at any time in your device’s browser settings or system settings

Info on website cookies and comparable technologies

Our websites use cookies and comparable technologies, which are provided by third-party service provider, cookiebot.com.

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What are cookies?

Cookies are small text files which are saved by your web browser and which save particular settings and data for exchange with our web server. Cookies are not used to execute programmes or load viruses onto your computer. The primary purpose of cookies is to provide an offer tailored to you and to make our services as time-efficient as possible.

A distinction is generally made between two different types of cookies, so-called session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies which are stored for a longer period. Storing this data helps us to design our websites and services for you accordingly and makes them easier for you to use, for example by saving particular entries so that you do not have to repeat them constantly.

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This website uses the following cookies:

  • Necessary cookies: These cookies are required for optimal navigation and operation of the website. For example, these cookies are used to implement the basket function, such that the goods in your basket stay saved while you continue with the purchase. The necessary cookies also serve to save particular inputs and settings which you have made so that you don’t have to constantly repeat them, and to adapt Zalando content to your individual interests. Only limited use of the website is possible without necessary cookies

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4. Who is my data forwarded to?

Zalando only forwards your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of customer service (e.g. hotline service providers), with technical service providers (e.g. running computer centres). These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service.

4.1 Zalando group companies

Many systems and technologies are shared within Zalando Group. This allows us to offer you a more economical, secure, unified and personalised service. Therefore, companies within Zalando group which require access to your data to fulfil our contractual and legal obligations, or to fulfil their respective functions within Zalando group, receive this access.

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When you apply for the accelerator programme our Diversity & Inclusion Team at Zalando SE and the members of the Selection Panel (visible on the homepage) will review your application in order to support the decision to find the best applicants.

When you contact Zalando customer service, your request is forwarded to Zalando Customer Care DACH SE & Co. KG or Zalando Customer Care International Se & Co. KG and processed there. Both these Zalando companies are responsible for customer service within Zalando group. Where this is necessary to process your concerns, these two Zalando companies may access your data stored by other Zalando companies, for example your order data.

4.2 Technical service providers

We work with technical service providers in order to be able to provide our services. These service providers include, for example, Telekom Deutschland GmbH, Salesforce.com EMEA Ltd. and Amazon Web Services, Inc. If they process your data outside the European Union, this may mean that your data is transmitted to a country with a lower data protection standard than the European Union. In such cases Zalando will ensure that the relevant service providers contractually or otherwise guarantee an equivalent data protection level.

4.3 Accelerator website service providers

The personal data collected from accelerator participants will be transferred to the following service providers for the purpose of managing the programme:

  • ADAN Impact GmbH, Bergerstr.69, 60316 Frankfurt am Main

We can work with other service providers who act in name and on behalf of Zalando.

4.4 Authorities and other third parties

If we are obliged by an official or court decision or it is for prosecution purposes, we will if necessary forward your data to prosecution authorities or other third parties.

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5. Which data protection rights do I have?

You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR). If you want to exercise your data protection rights you can reach out to our Privacy Team by sending an email to datenschutz@zalando.de. For more information see section Contact.

Important information:

  • In order to ensure that your data is not disclosed to third parties in the course of requests for information, please attach sufficient proof of identity to your request by email or post.
  • You can change most of your information yourself in your customer account. For other cases please contact customer service.
  • The competencies of the data protection authorities depend on the seat of the data controller. You may, however, contact any data protection authority in any member state of the European Union, in particular at your place of residence, which will forward your complaint to the competent authority. The lead authority competent for Zalando is the Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit), Friedrichstr. 219, 10969 Berlin, Germany.
  • If you have given consent for the processing of your data, you may withdraw it at any time. Withdrawal has no effect on the admissibility of the processing of your data which took place before the withdrawal.
  • You may object to the processing of your data for advertising purposes, including direct marketing (including in the form of data analysis) at any time without giving reasons.
  • If we are processing your data on the basis of balancing of interests according to Article 6 (1) f GDPR (e.g. the reporting of creditworthiness to an external credit agency), you may object to the processing. When asserting your objection, weask you to give the reasons why you do not wish us to continue processing your data. In the event of a justified objection, we will check the state of affairs and either stop or adjust the processing, or inform you of the urgent reasons worthy of protection why we are entitled to continue the processing.

The deletion or modification of the data can be requested at any time in writing to ADAN Impact GmbH, Bergerstr.69, 60316 Frankfurt am Main, by e-mail to info@adan-impact.com. This automatically ends participation in the accelerator programme.

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6. When will my data be deleted?

We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us to store it for particular purposes, including for defence against legal claims.

To the extent necessary, we will process your data for the duration of the programme and the subsequent handling and notification of selected participants. Personal data will only be processed in connection to participation in the selection process and notification to the selected participants For unsuccessful applications, the applicants’ data will be deleted at the latest three months after the end of the application period (12/06/202414/07/2024). For successful applications, the participants’ data will be stored for the whole duration of the programme and deleted at the latest three months after the end of the programme (February 2025).

If you are among the chosen participants your data will be further processed over the duration of the programme and in regards to possible future collaboration that we might enter in. That will then be subject to further agreements.

Deletion may be waived in the cases allowed by law if the data is anonymous or pseudonymous and deletion would rule out or seriously hinder processing for scientific research or statistical purposes.

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7. How does Zalando protect my data?

We transmit your personal data securely using encryption. This applies to your order and your customer login. We do this using the coding system SSL (Secure Socket Layer). We also use technical and organisational measures to secure our website and other systems against loss, destruction, access, change or dissemination by unauthorised persons.

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8. Changes to this Data Protection Declaration

Further development of our websites and apps and the implementation of new technologies to improve our service for you may require changes to this privacy notice. We therefore recommend that you re-read this Privacy Notice from time to time.

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9. Contact

You can reach out to our Privacy Team for general questions on privacy and in order to exercise your data protection rights by sending an email to datenschutz@zalando.de.

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In order to directly contact our Data Protection Officer, please send your inquiry to the following postal address indicating that it is “to the attention of Data Protection Officer”:

Data protection

Zalando SE

Valeska-Gert-Straße 5

10243 Berlin

Germany

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Fax: +49 (0)30 2759 46 93

Email: datenschutz@zalando.de